Pay Only for the Trade-In Leads You Actually Get
Free to install. No monthly fee. You pay only for qualified trade-in leads delivered, each one backed by a full consent transcript, not just a name and number.
How Pay-Per-Trade-In-Lead Pricing Works
Free install on your website
We embed the Clutched tool on your site and ad landing pages at no cost, and connect it to your CRM.
Seller gets an instant valuation
A visitor enters their vehicle, the AI qualifies them and captures explicit consent to be contacted. The valuation is the hook that captures attention and vehicle info.
You receive the matched lead
The AI checks the lead against your acquisition profile and delivers only matching leads to your CRM with the full consent transcript attached, billed weekly.
No leads delivered, nothing charged.
Weekly billing includes a built-in spending cap, so your costs stay predictable even during high-volume periods.
See What Your Traffic Is Already Worth
Estimate the qualified trade-in leads and added gross profit your existing website traffic could produce. No signup required.
Total monthly visitors to your dealership website.
25% is an industry benchmark. Top-performing tools reach 40-45%.
Share of completed valuations that give explicit consent to be contacted. An assumption, not a fixed figure.
Estimated Qualified Leads / Month
3,000 visitors × 25% complete a form × 65% consent to contact.
Potential Added Gross Profit / Month
488 leads × 7-10% close rate (typical for qualified, VIN-specific leads) × $1,250-$1,634 avg. gross per used vehicle (2026 NCM/Presidio benchmark).
Potential Acquisitions / Month
Estimates based on industry benchmarks, not guarantees.
Try the Demo1,852 trade-in leads in 8 months from traffic that was already there.
An independent dealership in Quebec ran this exact mechanic for eight months. The loop held up under real volume, month after month, with no rep in the loop before the first message.
Read the full storyIncluded with Clutched
Real-Time Market Data
Instant live market trade-in values based on real regional transaction data.
Instant AI SMS Agent
Engages leads within 30 seconds via SMS to qualify intention, match them against your acquisition profile, and book appraisal appointments.
CRM & DMS Integration
Syncs leads, trade vehicle info, and transcripts into DealerSocket, VinSolutions, CDK, Activix, D2C Media, and more, delivered via webhook or ADF, the same standard your CRM already accepts.
Website & Ad Integration
Works on your website for organic traffic and as a landing page for Google and Meta ad campaigns.
Real-time Valuation
Accurate market estimates based on actual regional sales, keeping numbers defensible and realistic.
Conversational AI
Natural SMS responses that sound human, answer buyer questions, and book appointments.
Custom Store Branding
Matches your store's exact colors, fonts, and styling for a native experience on your site.
You're also getting
Powered by leading AI models
Built on state-of-the-art language models for accurate, polite, and high-converting conversations that feel human.
TCPA & CASL Compliance
Explicit consent opt-in on every form to keep your communications fully legal in US & Canada. Every lead carries its consent transcript.
Dedicated Dealership Support
Direct access to our technical team for custom CRM mapping, embed tuning, and assistance.
Guided Onboarding
We provide step-by-step guidance or handle the embed for you. Works with all major website providers.
Website + Ad Campaigns
Embed on your website for organic traffic, or use it as a landing page for Google and Meta ad campaigns to capture high-intent trade-in leads.
Frequently Asked Questions
Everything you need to know about Clutched pricing, integrations, and deployment.
Ready to Start Capturing Trade-Ins?
Run the self-serve demo and see how Clutched runs live on your website and syncs with your CRM. Free to run, no monthly fee.