Get the Trade-Ins You're Actually Trying to Buy.
Tell Clutched what you're looking to acquire. We qualify it out of the traffic you already have and deliver it to your CRM, matched to what you actually want. It's free to run, forever. You only pay when we deliver a qualified lead.
What's your car worth?
Estimated value
$22,900 - $25,400
Clutched Agent
online
Marc Tremblay
2021 Toyota RAV4 · $24.5K
The whole loop runs automatically, 7 days a week.
You already have the sellers. They just leave with someone else's offer.
You pay for the traffic
Your site and your ad spend already bring in owners who want to sell or trade.
It leaks to CarMax or Carvana
With nothing to capture them, they take an instant offer somewhere else and you never see the lead.
You overpay at auction
So you buy the same car back at auction, with fees, transport and premium prices.
Clutched closes that loop.
One store. 1,852 trade-in leads from traffic that was already there.
An independent dealership in Quebec ran real-time valuations with automated SMS follow-up for eight months. The loop held up under real volume, month after month, without a rep in the loop.
The median car in that pipeline was an $18,300 vehicle. That is retail inventory, not auction filler.
Want the full breakdown, including what did not work? Read the case study.
The follow-up is where the money is, and nobody on your floor is fast enough.
Leads go cold in minutes. The AI agent confirms condition, qualifies intent, and matches it against the vehicles you've told us you're trying to acquire. Only matching leads reach your CRM. It runs nights and weekends, every time.
The valuation gets the seller's attention. The matching is what makes the lead worth something to you.
Try the AI yourselfClutched Agent
online
See what your traffic is already worth.
Adjust to your store's reality and see the impact.
Units / Month
Monthly Gross
Annual Gross
*Estimate based on your inputs, not a guarantee.
With pay-per-lead pricing, you only pay for results.
How It Works
Add it to your site
We embed the tool on your site and your ad landing pages and connect it to your CRM via webhook or ADF.
Visitors get an instant value
Sellers enter their vehicle, get a real market value, and you capture the lead before the full number is revealed.
AI matches & closes the loop
The AI confirms condition, qualifies intent, and checks the lead against your acquisition profile before delivering only the matches to your CRM.
Website + Ad Campaigns
Embed on your website for organic traffic, or use it as a landing page for Google and Meta ad campaigns to capture high-intent trade-in leads.
Clutched vs Alternatives
| Clutched | Auction | CarMax / Carvana | No tool | |
|---|---|---|---|---|
| Cost per unit | Low | High (fees + transport) | Medium | N/A |
| Who owns the lead | You own it | Auction house | Third party | Lost |
| Speed to first contact | Instant AI follow-up | Days | Varies | Never |
| Effort required | Automated | Manual bidding | Manual follow-up | Manual follow-up |
Free to Run. Pay Only for the Leads You Actually Get.
Free to run. Pay only for results.
Clutched Valuation Tool
Instant valuations capture the seller. The AI matches each lead against your acquisition profile before delivery, with CRM sync and ad campaign landing page support.
Always free to run. Pay only for qualified leads delivered, nothing charged if we don't deliver.
- Real-time market trade-in valuations (the hook)
- AI matches each lead against your acquisition profile
- CRM integration (DealerSocket, VinSolutions, CDK, Activix, D2C Media) via webhook or ADF
- Connects to your CRM, no new dashboard to learn
- Doubles as a Google and Meta ad landing page
- Free to install and free to run, forever
Why we built Clutched.
I spent years building digital systems for dealerships and watched the same problem repeat: stores pay auction fees that eat their margins while their own website traffic walks away to CarMax and Carvana. Clutched exists to fix that. The valuation gets their attention; the AI then qualifies each lead and matches it against the specific vehicles you're trying to acquire. You only pay for leads that match what you're actively buying.
Frederic Duprat
Founder, Clutched
FAQ
It is a real, self-serve demo. Nobody calls you unless you ask for it. You fill four fields, get a working widget for your store, and text with the AI yourself.
Yes. Clutched connects to DealerSocket, VinSolutions, CDK, Activix, D2C Media, and more. Leads are delivered via webhook or ADF, the same standard your CRM already accepts, so they land where you already work.
Days, not months. We embed the tool and map it to your CRM for you.
Weekly, automatically, only for qualified leads delivered. Every invoice includes the consent transcript for each lead.
No. Clutched embeds on your existing site and doubles as a landing page for your Google and Meta ad campaigns.
We pull real-time regional transaction and market listing data for each vehicle, then adjust for condition, mileage, and local demand to produce a defensible number, not a generic book value. That's why the estimate holds up when your appraiser confirms it in person.
During the demo it only texts you, on the number you gave. On your live instance it texts your real leads.
No. It fills the top of the funnel, captures and qualifies the lead, and books the appraisal. Your appraiser still does the appraisal.
Start Buying the Cars You're Actually Looking For.
Turn the traffic you already have into trade-ins, starting this month.
Start Free Demo